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EUROPECARBON · EU sustainability legislation

PPWR Consultancy

Bring your packaging inventory, material evidence and EU customer requirements together. EUROPECARBON supports scope assessment, technical documentation and preparation for the Packaging and Packaging Waste Regulation (EU) 2025/40.

What is PPWR?

PPWR is Regulation (EU) 2025/40 on packaging and packaging waste. It entered into force on 11 February 2025 and generally applies from 12 August 2026. As a regulation, it applies directly across EU Member States.

It covers packaging and packaging waste regardless of material, including sales, grouped, transport and e-commerce packaging. Substance restrictions, design for recycling, recycled content and reuse have different implementation dates. A requirement must be assessed against the relevant article, exemptions and secondary legislation.

Packaging scope and economic operator responsibilities

Manufacturer

The party manufacturing packaging or marketing it under its own name or trademark is responsible for the applicable conformity assessment, technical documentation and EU declaration of conformity.

Importer and distributor

The importer checks that packaging from outside the EU meets the relevant manufacturer requirements. Distributors verify the required documentation before making packaging available.

Supplier in Türkiye

Responsibility depends on the commercial model and legal role. Even where the EU customer is the responsible operator, the supplier may need to provide material declarations, test evidence and technical data.

Legal reference: Regulation (EU) 2025/40. Refer to the current official text and applicable exceptions.

Technical evidence your EU customer may request

  • Packaging specifications by material and component: weight, layers and material types.
  • Supplier declarations or test reports for heavy metal content.
  • PFAS evidence or a risk-based testing plan for food-contact packaging.
  • Recyclability assessment and design information.
  • Recycled content figures and source evidence for plastic packaging.
  • Packaging minimisation justification and documentation for the technical file.

PPWR implementation timeline

The dates below are not interchangeable. Some requirements apply on the stated date or a later date linked to implementing or delegated acts. Check the official text for your packaging and role.

PPWR implementation timeline
DateRequirementLegal basis
11 February 2025Entry into forceArticle 71
12 August 2026General application, including substance restrictions and applicable conformity documentationArticles 5, 38, 39, 71
12 February 2028Compostability requirements for specified packaging formats; national options must be assessed separatelyArticle 9
12 August 2028 or laterHarmonised material labelling: 12 August 2028 or 24 months after the relevant implementing act enters into force, whichever is laterArticle 12(1)
1 January 2030Packaging minimisation, specified reuse targets and restrictions on formats listed in Annex VArticles 10, 25, 29
2030 or a later act-linked dateDesign for recycling, minimum recycled plastic content and maximum empty space for specified packagingArticles 6, 7, 24
2035 and 2040Recycled-at-scale criteria and higher recycled content targets, subject to applicable timing provisionsArticles 6, 7

Legal reference: Regulation (EU) 2025/40. Refer to the current official text and applicable exceptions.

Heavy metals and PFAS in food-contact packaging

PFAS restrictions apply to food-contact packaging, not automatically to every packaging type. Where total fluorine exceeds 50 mg/kg, the manufacturer must provide the required evidence on whether it originates from PFAS or non-PFAS sources. A total fluorine result alone does not settle the assessment. See Article 5 of Regulation (EU) 2025/40.

Heavy metals and PFAS in food-contact packaging
RestrictionLimitScope
Combined Pb, Cd, Hg and Cr(VI)100 mg/kg by weightPackaging and packaging components — Article 5(4)
Any PFAS measured by targeted analysis25 ppbFood-contact packaging — Article 5(5)(a)
Sum of PFAS measured by targeted analysis250 ppbFood-contact packaging — Article 5(5)(b)
PFAS including polymeric PFAS50 ppmFood-contact packaging — Article 5(5)(c)
Laboratory examination of a paper packaging sample

Legal reference: Regulation (EU) 2025/40. Refer to the current official text and applicable exceptions.

Recyclability and recycled plastic content

Article 6 introduces design-for-recycling and recycled-at-scale requirements. Design-for-recycling requirements apply from 1 January 2030 or 24 months after the relevant delegated acts enter into force, whichever is later. Performance grades and assessment methods depend on the relevant legislation.

The Article 7 percentages apply from 1 January 2030 or three years after the relevant implementing act enters into force, whichever is later. Calculation is based on the applicable manufacturing-plant and annual-average rules. Exemptions must be assessed separately.

Recyclability and recycled plastic content
Plastic packaging category2030 target2040 target
Contact-sensitive packaging primarily made of PET, excluding single-use beverage bottles30%50%
Contact-sensitive packaging made of plastics other than PET, excluding single-use beverage bottles10%25%
Single-use plastic beverage bottles30%65%
Other plastic packaging35%65%
Baled PET bottles and cardboard for packaging recycling assessment

Legal reference: Regulation (EU) 2025/40. Refer to the current official text and applicable exceptions.

Reuse, labelling and extended producer responsibility

Reuse

Article 29 sets targets for specified packaging from 2030, with exemptions and additional 2040 provisions. A reusable-packaging claim must meet the relevant Article 11 conditions.

Labelling

Article 12 provides for harmonised material labels. The format and application date depend on the relevant implementing legislation; do not assume an unverified label template is final.

Extended producer responsibility (EPR)

The producer placing packaging on a Member State market must assess registration and EPR obligations in that country. An authorised representative may be required where the producer is not established there — Articles 44 and 45.

Packaging formats restricted from 1 January 2030

Article 25 and Annex V restrict specified single-use plastic packaging formats. Definitions and exemptions matter; the list is not a blanket ban on all plastic packaging.

  • Specified single-use plastic grouped packaging.
  • Plastic packaging for fresh fruit and vegetables below 1.5 kg, subject to exemptions.
  • Specified food and drink packaging filled and consumed on HORECA premises.
  • Specified individual portions of condiments, sauces, creamer and sugar in HORECA.
  • Specified small single-use cosmetic and toiletry packaging in accommodation.
  • Very lightweight plastic carrier bags, subject to the Annex V exemptions.

Technical file and EU declaration of conformity

The manufacturer carries out the applicable conformity assessment before placing packaging on the market. Articles 38 and 39 and Annexes VII and VIII provide the documentation framework. Consultancy does not transfer the manufacturer’s legal responsibility.

Annex VII technical documentation

Packaging description and intended use; design and manufacturing information; materials and components; applicable standards or technical solutions; assessment explanations; and test reports. Relevant documentation is retained for five years for single-use packaging and ten years for reusable packaging under Article 38(4).

Annex VIII declaration

Packaging identification; manufacturer and, where relevant, authorised representative details; statement of sole responsibility; applicable legislation and standards; place, date and signature.

PPWR consultancy services

Pre-compliance assessment

Packaging inventory, legal-role assessment, applicable requirements and an evidence-gap report.

PFAS and material evidence

Review of substance evidence, risk-based testing plans and laboratory coordination.

Technical file and declaration support

Annex VII document structure, supplier evidence and preparation support for the Annex VIII declaration.

Recyclability assessment

Design review, material alternatives and a phased improvement roadmap.

Training

Practical PPWR sessions for purchasing, quality and export teams.

Sustainability integration

Align packaging data with LCA, product carbon footprint, CBAM and EcoVadis work where relevant.

PPWR starter package: scope and deliverables

Larger portfolios are scoped by packaging family and data quality. This is a consultancy service, not certification, independent conformity approval or official authorisation.

Scope

One packaging family, up to ten SKUs: inventory, economic operator role and applicable requirements.

Typical duration

Two to four weeks after complete data and supplier declarations are received. Laboratory testing, if needed, is scheduled separately.

Four deliverables

Pre-compliance report; evidence-gap and risk list; Annex VII technical-file draft; and a 2030 roadmap with prioritised actions.

Discuss your requirements with EUROPECARBON

Ersin ÇETİN, sustainability specialist at EUROPECARBON

Ersin ÇETİN

Sustainability Specialist · 15+ years of experience

Contact us to discuss your products, evidence gaps and EU customer requirements. This English content is general information, not a product-specific legal opinion or certification.

LinkedIn profile · carbon@europecarbon.com

PPWR readiness assessment

Assess scope and evidence separately. A “No” answer to a scope question is not counted as missing evidence. This is not a conformity approval.

Scope questions

  1. Does any of your packaging come into contact with food?
  2. Does your portfolio include plastic packaging?
  3. Do you use pallets, crates, transport or e-commerce packaging?
  4. Has your EU customer requested PPWR documentation or a declaration?

Evidence and readiness questions

  1. Do you have a packaging inventory by packaging family and SKU?
  2. Have you established your economic operator role in the EU market?
  3. Do you have heavy metal declarations or test reports?
  4. Have you assessed your packaging design for recyclability?
  5. Is responsibility for the technical file and declaration process defined?
Evidence readiness: 0%

0 checks assessed; 5 not yet assessed.

Next step: review the available evidence against the applicable requirements.

Frequently asked questions

What is PPWR?

PPWR is Regulation (EU) 2025/40 on packaging and packaging waste. It entered into force on 11 February 2025 and generally applies from 12 August 2026 across EU Member States.

Does a Turkish exporter have direct PPWR responsibilities?

This depends on the legal role and how the packaging or packaged product is placed on the EU market. EU manufacturers or importers may request technical evidence from suppliers in Türkiye.

Does every packaging type need a PFAS test?

No. Article 5 PFAS restrictions concern food-contact packaging. The appropriate evidence depends on materials and the assessment of risk.

Who issues the EU declaration of conformity?

The packaging manufacturer issues it under Article 39 and Annex VIII. A consultant can support preparation but does not take over that responsibility.

Does EUROPECARBON issue a PPWR certificate?

No. Our service covers compliance consultancy, training and technical documentation support, not certification or official authorisation.

When do minimum recycled plastic content targets apply?

The Article 7 targets apply from 1 January 2030 or three years after the relevant implementing act enters into force, whichever is later. Higher targets apply for 2040, subject to the regulation’s provisions.

Request PPWR consultancy

Share your company’s activities and customer requirements so we can define the assessment scope.

Official sources and related services

EUDR consultancy · CBAM reporting · EcoVadis consultancy · Life cycle assessment

English content updated: 11 October 2026. General information only. Applicable legal obligations must be confirmed for the specific product and economic operator.